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Why Are Fleet Graphics an Effective Marketing Tool?

Why Are Fleet Graphics an Effective Marketing Tool?

In the world of modern business, having effective marketing strategies is essential. This is because gaining brand recognition and attracting new customers is paramount for success. So, why are fleet graphics an effective marketing tool?

Fleet graphics are a powerful marketing method that has revolutionized how businesses promote their products and services. In this post, you will learn what advantages they offer for companies in various industries.

Let’s get started!

panera bread side fleet graphics

Why Are Fleet Graphics an Effective Marketing Tool?

Fleet graphics involve transforming an ordinary vehicle into instant billboards for marketing and brand recognition. They offer businesses an entertaining and effective way of promoting their products and services while on the move.

Fleet graphics combine mobility, visibility, and creativity, as well as reinforce brand awareness. Commercial fleet graphics can attract your target audience and inform them about your logo, business name, service area, and location.

This type of marketing showcases a professional image and strengthens customer trust. It displays what your business offers and can spread a message in various situations. 

An advantage is that fleet graphics are not limited to one vehicle type or size. In fact, you can use this marketing technique for a variety of transportation methods. Regardless of size, you can place fleet graphics on cars, vans, buses, and trucks. 

About Fleet Graphics 

A fleet graphic is a type of digitally-printed billboard. After designing your wrap, we print it on vinyl and apply it to your vehicle.

You can opt for a full wrapping (the entire vehicle) and cover the vehicle with a simple logo or an intricate design. You can also decide to get a partial wrap, covering between 25% and 75% of your vehicle. Spot graphics can be used when the coverage area is less than 25%.

Vehicle wrapping has been around since the 1970s. However, its breakthrough was in 1993. This was when a company for digital imaging wrapped an entire bus with a new vinyl adhesive product. Since then, fleet graphics have been rising in popularity as marketing tools. 

Vehicle wraps take from one to four days to apply. Yet, you must keep your vehicle in a dry environment for at least 12 hours. The advertisement can be long-lasting and can stay intact for up to seven years when properly taken care of.

On top of that, you can also make fleet graphic updates if necessary. If you want to promote a new product, you can replace the vehicle wrap with a new one. This enables your business to make changes based without damaging the vehicle. 

Are Fleet Graphics an Effective Marketing Tool?

Fleet graphics can provide a variety of advantages to both new and well-established businesses. So, yes, they are an effective marketing tool. But why are fleet graphics an effective marketing tool for businesses? 

Let’s get into the details!

Improve brand visibility

Fleet graphics may improve brand exposure by transforming company vehicles into moving advertisements showcasing your products and services. By moving through different roads, they allow constant brand recognition.

Whether your vehicle is driving through the city or a highway or your vehicle is parked in a high-trafficked area, the fleet graphics may enable your business to reach a diverse audience

Even when your vehicle is not moving, it can get brand exposure. It is also an excellent option for businesses focused on localized advertising. The customers can see you are local, increasing their chances of contacting you.

Reach a wider audience

Compared to static billboards, which are placed in one location, flee graphics are moving advertisements. By placing such graphics on your company’s vehicles, you can find potential customers in different neighborhoods and regions.

The fleet graphics can even help you target an audience of specific demographics and communities and make marketing efforts based on certain events. 

They enable 24/7 marketing and allow you to select routes and messages that can help you reach your potential customer.


While TV and radio advertisements can be effective, they are often costly. The same applies to print ads and other types of advertisements. Also, billboards and social media ads have a recurring cost you must cover as long as you advertise. 

That said, fleet graphics provide long-lasting exposure and value for a one-time expense to print and install the wrap. They can provide continuous brand exposure without any additional costs. 

If you apply quality vinyl, the wrap will also stay for a long time. Hence, fleet graphics also need minimal maintenance, making them a remarkable marketing solution. 

Versatility and protection 

As mentioned, fleet graphics are suitable for various vehicles with different dimensions, making them versatile. Hence, businesses across various industries can benefit from this marketing tool.

The graphics can also help your business stand out from your competitors. Aside from marketing your business, vehicle wraps can protect the paint and your vehicle from scratches and damage.

Informative and creative marketing

Fleet graphics often feature brand information, including a contact number and an email. This helps the audience understand more about your brand. The vehicle wraps also have vibrant colors, pictures, slogans, and messages.

The company’s logo, slogans, and messages can help showcase your brand identity and strengthen your customer’s trust. This marketing tool enables creative expression and lets you design eye-catching visuals to catch viewers' attention. 

Whether you like a bold design or an innovative message, you can customize the design based on your brand’s personality. Vehicle wraps enable brand consistency, enabling you to incorporate elements from your office and social media marketing. 

Professional image

Vehicle branding, which incorporates striking graphics and messages, exudes professionalism. A visually-appealing vehicle exterior gives a positive impression in the eyes of the customers. 

Such marketing shows the brand is reliable and committed to providing quality products or services. It is entertaining and informative, creating an opportunity to attract new customers. 

Orscheln Fleet Graphics

More About Fleet Graphics as a Marketing Tool

Fleet wraps can help your brand reach a larger audience in a short time period. You can also use such marketing for an advertising campaign to promote an event. 

You can use certain words or phrases that represent your brand or display that your company can address your customer’s needs. It can also show that your company can solve some kind of problem (based on the products and services you provide). 

A common misconception is that this type of advertisement is for companies with large vehicle fleets. However, that doesn’t have to be the case. You can get effective marketing on your single company vehicle. 

If your company doesn’t have a vehicle, you can also rent one. The fleet graphics are very convenient since the vinyl can be easily taken down once you decide to return it. 

Every time an employee from your company drives the vehicle, the drivers, co-drivers, and pedestrians around can see the advertising. Vehicle advertising can be beneficial for both startups and well-established businesses. 

The Effectiveness of Mobile Advertising

The mobile canvases can help you effectively showcase to your potential customers what your business offers. Fleet graphics are a memorable way of advertising. They can make your brand colors and logo stand out, improving brand recognition.

Fleet advertising also gives a great return on investment (ROI). The return depends on various factors, including where and when the vehicle is driven. 

That said, to be effective, the advertisement needs to be eye-catching. With a good design, the viewers can notice your message even when they spot the vehicle briefly.

What do the statistics show?

Vehicle wraps can make a powerful marketing tool, showing the statistics from the studies. Based on the research by ARD Ventures, fleet wraps generate between 30,000 to 70,000 impressions per day. 

In addition, based on a survey by the RYP & Becker Group, up to 97% of the audience recall the ads they have seen on vehicles. Based on research from Perception Research, mobile advertising generates 2.5 times the attention that a static billboard does.

According to a study from the American Trucking Association, 96% of the respondents stated that mobile advertising is more effective than traditional outdoor advertising. People are likely to notice ads on a vehicle, while many times ignore TV, radio, and newspaper ads. 

Moreover, a study conducted by American Trucking Association stated that 29% of the audience is likely to make a purchase based on the mobile advertising they saw. 

Based on the statistics, 74% of the respondents stated that the mobile advertisement had a positive influence on their opinion after seeing it.

It can be very efficient, enabling businesses to reach more consumers than any other form of marketing for a lower cost. 

st louis blues champions fleet graphics

Final Thoughts 

Why are fleet graphics an effective marketing tool? Fleet graphics have established themselves as an effective marketing solution. 

They advertise around the clock and can help new and long-established businesses promote their products and services while moving.

By doing so, this marketing method helps them appeal to new customers and retain the old ones. In today’s day and age, the market is very competitive, so investing in such marketing tools can be very beneficial for your business.

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