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Wayfinding Signage


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Wayfinding Signs for Businesses, Campuses, and Stadiums

Add exciting branded signage that provides clear guidance to your customers with custom wayfinding signageWith Craftsmen's ability to create any unique design, you can turn simple boring signage into an engaging branded experience.

Wayfinding design combines multiple types of media to effectively navigate people through a space. Especially important in manufacturing environments, wayfinding signage provides visual guidance to help people arrive at their destinations with ease.

Craftsmen knows the importance of captivating incoming customers, standing out, and grasping the attention of your target. Let us create the striking wayfinding signage you need to shine a new light on your business! 

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What is Wayfinding Signage?

Wayfinding signage is used to guide human traffic in different environments, but there are many different components that go into that process. You can create your sign with familiar landmarks or choose the more literal approach of left/right signs. The best choice will change depending on the floor plan of your building or business. You could use a mix of words, arrows, and symbols. The most important factor is to make sure your signage remains consistent, so you don’t confuse your audience. 

Utilizing wayfinding signage to create a safe, customer-friendly space around your building is a high priority. Wayfinding is there to keep your customer on track and feel relaxed while navigating to and from your business. Always make sure that your signage is highly visible, simple, and easy to understand.

Beneficial areas for Wayfinding Signage:

  • Office and medical buildings; hospitals
  • Educational and financial institutions
  • Tourist attraction
  • Restaurants and bars
  • Malls, retail outlets, and car dealerships

How are they made?

Making the design of your wayfinding signs simple will make them easier to navigate. Including only the most important information is crucial in keeping the attention of your ongoing customers. Keep your text clear and concise. Use a font that is easy to read and that is large enough to see from a distance. If you want to include more information than what can easily fit on a wayfinding sign, then you can also install digital signs. These are also great because they are interactive and include things like a digital directory or an interactive map. 

Common examples of Wayfinding signage:

  • Identification Signage
  • Informational Signage
  • Directional Signage
  • Regulatory Signage

What materials do they come in?

Wayfinding signage will come in an array of material options. This is because matching your current business's aesthetic profile is key in deciding which direction your design will go. Also, choosing the information that your sign is portraying will determine what materials you may need.

Common material used when creating wayfinding signage:

  • Aluminum
  • Fiberglass
  • Glass
  • Stone
  • Digital signage
  • Acrylic

How long do they take to make?

When creating Wayfinding signage, gauging when a project will be complete is based on a few different factors. Those factors can consist of: complexity of the design, scale of the project, material, and the location of where these objects will be installed. Some wayfinding signage can be as simple as directing your customers to the nearest restroom, this could be completed in 2-3 days. Other signage, say in a stadium or historical building, will need more planning and can require upward of 10-25 days.

What is the typical price range of them?

With wayfinding signage being a highly customizable item, the price range can only be determined by the scope of work. Where will the sign be installed? What is the scale you are looking for? What materials will you be incorporating? The more information we have, the more exact estimate we can provide.