Fleet Graphics

Commercial Fleet Graphics for Vehicle Branding

Vinyl graphics are an excellent option for commercial vehicle branding. Customizing your fleet vehicles with commercial fleet graphics is incredibly useful for brand reinforcement and advertising.

As the best fleet graphics company, we at Craftsmen Industries offer our expertise in not only vehicle graphics design but also in printing and applying the designs.

With our Craftsmen Industries vehicle branding services, we ensure timely fleet graphics installation and provide vinyl graphics for your short and long-term promotions.

What are Vehicle Fleet Graphics?

Commercial fleet graphics are a compelling and useful way to increase brand awareness and get your brand messaging across. Whereas targeted advertising may be an in-your-face marketing strategy, custom vehicle graphics provide a more natural approach.

People’s attention is likely to be naturally drawn to colorful graphics and images. Instead of only relying on corporate messaging, the limitless options of vehicle graphics design and vibrant colors guarantee to capture the attention of potential customers.

Custom Vinyl Graphics: Benefits of Commercial Vehicle Branding

Embracing fleet vehicle graphics as part of your marketing strategy efforts is two-fold. Not only is it cost-effective, but it increases brand awareness.

Vinyl graphics on your fleet vehicles are cost-effective in the long term. With your vehicles being on the roads and streets, you effectively advertise your business with a one-time payment.

Plus, the constant visibility significantly will boost your brand awareness. Custom vinyl graphics generate millions of visual impressions annually​. This makes the potential customer pool expand significantly, and you do not want to miss out on it.

Best of all, you may take advantage of vinyl graphics, whether you only have one or two or a full fleet of vehicles. There are the following options for custom vinyl graphics:

• Vinyl truck graphics

• Vinyl graphics for vans

• Custom vinyl graphics for cars

• Vinyl graphics for trailers

• Vinyl graphics for vehicles

This means no matter what type of vehicles your business utilizes, you may use them as vibrant canvases for brand reinforcement and to increase visibility. 

Vehicle Graphics Design: Vinyl Film Types 

When it comes to custom vinyl graphics, you must choose the best materials to ensure the durability and vibrancy of the designs. 

You’ll need to carefully choose the brand elements that will effectively transfer your corporate message to the world. This could include your logo, a slogan, or the bold colors of your brand identity.

Your marketing message should make a lasting psychological impression on anyone who sees it. Keep in mind that fleet graphics are displayed on moving vehicles, so the vehicle graphics design should be clearly visible both in motion and from a distance. It should be eye-catching, reflect your unique brand identity, and promote your product or service.

If you lack experience, it’s best to hire a professional graphic designer to create the perfect look for your commercial fleet graphics. If you're unsure about how your design will appear, don't hesitate to contact the Craftsmen Industries team today! 

Types of Vinyl Graphics Film

Craftsmen Industries provides and guides you through selecting the appropriate high-quality graphic films for your needs.

It is a vital step to ensure that the vehicles are protected and the fleet graphic’s quality remains unchanged over time. The higher the quality of the vinyl film used for the graphics, the greater their ability to withstand higher temperatures and harsh weather without damage. 

There are two main types of film: cast and calendered vinyl, with cast vinyl being the high-caliber option.

Cast Vinyl 

Cast vinyl film is more suitable for long-term applications due to its high quality. Cast vinyl is more durable and adheres to surfaces better without shrinking, which is the case with calendered vinyl.

This makes this type of vinyl film superior, especially for curved surfaces. Cast vinyl film is a super thin material that provides a paint-like finish for your fleet vehicle graphics.

Calendered Vinyl

Calendered vinyl film is a cheaper material option for vehicle vinyl graphics. However, this also means it is not as high caliber as cast vinyl. Because of the lower quality and price, calendared vinyl is more suitable for short-term applications, like seasonal promotions.

Also, calendared vinyl is only suitable for vehicle graphics applied on flat surfaces where you do not have to stretch the film around contoured shapes.

Bottom Line

Incorporating fleet graphics on your vehicles is an excellent way to promote your business and spread brand awareness. 

If you are interested in high-quality vinyl graphics that will last and amaze you with their vibrant colors, contact Craftsmen Industries today. We will guide you through your vehicle graphics design and material options to choose the best ones for you.