A branded vehicle can be a great marketing tool for any business. While many companies paint their vehicles with logos, brand colors, and contact information, repainting a vehicle can be expensive and may even bring down the resale value.
Wrapping your company car or vehicle fleet in graphic vinyl not only provides a unique look, but vehicle fleet graphics offer many other advantages over paint as well. Compared to a custom paint job, a vinyl wrap is quick and easy to install, cost-effective, temporary, and protective of the vehicle body. It can also act as a mobile advertisement for your brand or business.
What are Fleet Wraps?
Fleet wraps are custom vinyl wraps designed for a company’s fleet of vehicles. You may wrap any vehicle in a vinyl graphic wrap, including company cars, trucks, vans, or trailers. A highly durable vinyl layer covers each vehicle, protecting the body underneath and creating a bold and unique moving billboard.
Benefits of Vinyl Graphic Wraps
The demand for vinyl graphic wraps is growing, as wrapping offers many benefits over custom paint. Here are some reasons to choose vinyl.
1. Quick and Easy Installation
A custom paint job can take weeks to finish and days afterward to dry thoroughly. Applying a custom vehicle wrap, on average, takes around three to five days. Once your graphic design is completed and approved, printing and wrapping is a quick and easy process.
2. Highly Durable
While paint may easily scratch or chip, high-quality vinyl is a very durable alternative. When properly maintained, vinyl will still look fresh and new years after application. As an additional bonus, a vinyl wrap can protect the vehicle’s original paint job.
3. Easy to Maintain
One disadvantage of a custom paint job is the regular maintenance involved in keeping it fresh. You must frequently wash and wax a paint job to maintain shine. With a vinyl car wrap, you only have to wipe the vehicle down with soap and water when necessary.
4. Will Work for Any Vehicle
Vehicle fleet graphics are custom created for each individual vehicle. A designer will carefully take down the measurements and specifications for any cars, trucks, vans, and trailers in the fleet. It is crucial to alter the graphic design between vehicles to account for size differences and the location of different vehicle elements such as wheel wells, lights, windows, etc.
5. Wide Variety of Design Options
Fleet wrap design is only limited by the creativity of you or your designer. Print vinyl wraps with any colors, graphics, logos, and lettering. Lettering and messaging included in the vehicle design will also look sharper and more professional on a printed wrap than if painted by hand. From single-color coverings to bold prints, vinyl makes creating unique custom promotional vehicles easy.
6. Cost Effective
A custom paint job is not only time-consuming, but it can also be costly. Quality paint work can cost up to $10,000 per vehicle. This high price may be prohibitive for small businesses on a budget or those with a large fleet of vehicles. Printed vinyl wraps are a much more cost-effective option.
When you are ready to change the look of your vehicle fleet, switching to new car wraps will be much easier, cheaper, and cause less damage to the vehicles than repainting. Vinyl wrapping is easy to remove and does not cause harm to the original paint job.
8. Protects Resale Value
Installing a vinyl wrap onto your company vehicle actually protects its resale value. The vehicle’s original paint job will be gently covered, allowing you to simply remove the wrap when it is time to resell. If your vehicle fleet is painted, each car or truck must be repainted before you are ready to sell. Vinyl also protects your vehicle from wear, tear, bumps, and scratches, keeping the body looking new.
9. Easy to Duplicate
When adding another vehicle to your fleet or replacing a damaged or aging vehicle, you must duplicate the custom design. Hand-painting a vehicle to match the others will be much more difficult to get just right. If you use vinyl wraps, you simply need to reprint your design onto the appropriate-sized vinyl piece.
10. Doubles as Mobile Advertising
Whether your company cars are painted or wrapped with custom vinyl, they will function as moving billboards for your company or brand. Any custom vehicle will stand out. As your car or fleet drives through the community, the branding colors and logo will become recognizable and stay in the minds of those who see them.
While a custom paint job and a vinyl wrap will do the same marketing job for your company, the many benefits of using vinyl make it the smarter option. Choosing fleet wraps will save money and time and protect your company’s valuable vehicles.