Retail Signage: How To Maximize It This Holiday Season

Is your brand getting geared up for the holiday season, but unsure of how to best market yourself in our new normal? For many retail brands, this time of year is the busiest and most vital for sales. Soon, many people will be flocking to stores to buy holiday gifts so you’ll want to make the most of it, even though holiday shopping may look a bit different (and more spaced out) this year. Thankfully there are a number of eye catching ways to market your retail space while still respecting social distancing rules and keeping your customers safe.

One excellent way to let customers know about any special deals or new products that you are offering is with window graphics. These relatively inexpensive, easy to apply retail signage graphics don’t take up any space within your store, but are wonderful at drawing attention to your business and getting potential customers to enter your business. Once they make it inside, coordinating wall graphics and signage will help direct guests toward your advertised products and keep them in the holiday spirit, which will encourage them to stick around a bit longer.

Before the shopping season even begins, you’ll want to make sure that there are graphic elements in place to easily direct your guests through the store. This is why floor graphics are more popular than ever. There is a good chance that you’ve visited businesses that have floor stickers with arrows or other directional signals near the entrances, aisles, and checkout areas that guide shoppers and maintain social distancing. If your business doesn’t have these yet, the period leading up to this busy holiday season will be the perfect time to install some so you can keep confusion to a minimum. If your store is already equipped with floor graphics, consider livening them up with new festive themed retail signage graphics!

For the businesses that require a less than traditional space to sell your products in, a tent may be the perfect solution for this year’s holiday shopping experience. Whether you’re battling capacity restrictions and need an extra space to allow guests to browse, usually operate online but want to host a holiday pop-up experience, or are looking for a way to protect your guests and employees from the elements during a special event, a retail tent is worth considering. In order to make the space feel more festive and inviting, you can adorn it with branded flags, banners, and signage, like the ones we created for this Nissan tour.

Capabilities and Materials

Craftsmen Industries is a G7 Certified Master Printer and a 3M Scotchprint® Authorized Printer. We exceed the traditional standards common to the industry, ensuring the most accurate, highest-quality reproduction of your brand’s identity across all applications & media. Because of our full service graphics capabilities, we are able to print your graphics on a wide variety of materials, including vinyl, canvas, metal, wood, glass, PVC, polycarbonate, acrylic, plexiglass, and more. Contact us to learn about our full range of substrates available for your retail graphics.

Laminate options are available for floor, sidewalk, and textured surface graphics, as well as display graphics requiring gloss, matte, and Lustre laminate textures.

Maintenance

With health and sanitation on everyone's minds recently, the importance of easy maintenance for indoor graphics is at an all time high. Most of our retail graphics are printed using a UV-LED ink or Eco-Solvent and sealed with an overlaminate, which makes for easy cleaning with mild soap and water or a simple bleach solution. Other substrates may need a more customized approach, however.

Process

When a prospective client contacts our Craftsmen team for initial discussion, our account executives will work with the client to determine expectations and desires for their graphics needs. They will send us the design files for the graphics, which our design team then modifies to prepare the design for printing. At this point the client is given the chance to approve any pre-press documents and hard proofs to ensure that all branding colors are correct.

Once your holiday graphics are designed and approved, our seasoned pros will use one of our fabrication solutions and high-resolution printing methods to transform your idea into glorious reality. Then our highly-skilled team will come to your business location to do the installation for you. Our certified technicians always maintain impeccable standards and are fully committed to putting up your signs in a consummately professional manner.

Contact us to learn more about our retail signage and retail graphics as your in-store marketing options or to request a quote for your project!