Does your organization have signs, graphics, and banners on your windows and walls? What about on your floor? Floor graphics can actually be very useful as décor, marketing materials, and for increased safety measures.
Unique floor retail graphics are attention-grabbing and help businesses connect with their customers, promoting messages or products and directing people through a space. They are affordable and allow for limitless design potential. Let’s examine the benefits of floor graphics and how they may be used effectively in your company and marketing campaigns.
The Benefits of Floor Graphics
Floor graphics are cost-effective advertising tools that can really help your business drive sales. They provide many marketing, as well as organizational, benefits.
1. Grabbing Attention
When walking through an unfamiliar space, where are you looking? That’s right, on the floor ahead of you. In a busy store, the walls are covered with colorful signage and products fill the shelves. Adding an additional advertisement or set of directions to follow would simply get lost in the crowd. Floor space may be the best option when you want a graphic or message to really stand out.
As most floors are done in a neutral color, adding any bold graphic to them would catch the eye. Use floor decals to draw attention to or move traffic towards a particular product promotion or high profit margin area.
When deciding on placement, choose areas where customers linger, such as the checkout line, or where a floor graphic will be least expected, such as elevators, stairways, and high-traffic aisles. As people move through your business, bright and bold floor graphics will be hard to miss.
2. Building Brand Awareness
Custom in store floor graphics are an easy way to promote brand awareness and reflect your company’s personality. Memorable branding helps build customer trust and loyalty. Consider the messaging you wish to promote. Some options include thanking your customers on the way out the door, providing helpful directions to an exciting new product, or sharing your company’s motto and core values. These unexpected touches can help establish a recognizable identity for your company.
When designing floor graphics, be sure to stick with your business’s colors, text fonts, and the established tone of voice. Whether playful, friendly, casual, or more formal, the graphics you use should coordinate with your brand. Floor graphics, like other marketing materials, can help to educate your customers about what your company stands for.
3. Safety and Directions
When potential and even repeat customers come to your business, you want them to be able to navigate around the space efficiently and find what they are looking for. Floor graphics can help provide directions. While hanging ceiling signs can be difficult to read when obscured or far away, floor signs can be placed at intersections to offer clear guidance to different products or departments. Clear interior signage on the floor can help prevent crowding and bottlenecks in higher traffic areas.
Another big advantage to using floor decals in your business is added safety. Bright floor decal signage can warn customers of potential dangers, keep areas off limits, and allow foot traffic to flow without incident. A quality printed floor graphic will also be slip and skid-resistant, adding an extra level of security.
Most floor graphics are made with durable vinyl and PVC laminate that can be printed at low costs and placed on nearly any indoor or outdoor floor surface. As with any marketing materials and company investment, you want to make sure you are getting a good return on investment. Floor decals will be a minimal upfront investment and last a long time. They are a highly effective form of signage that will keep you on budget.
There is minimal maintenance required once placed. The low expenses involved make floor graphics a marketing option for even temporary and seasonal promotions.
5. Organization and Space Saving
Advertising space in any business is always in demand. Floor graphics can fit practically everywhere and do not take up space, or block aisles the way standing signs and displays could.
Floor graphics can also be used organizationally. They can specify the usage of a particular area or lead the way to exits and restrooms. These decals can help to optimize your company’s space, grab people’s attention, and eliminate obstacles.
If you are ready to try out floor graphics in your business, there are many different ways of utilizing them. You may choose to think of your graphics as unique elements of interior design, showcasing custom patterns and prints. Safe directional signage may make the most sense for your company. If your business is known for its fun personality, try using floor graphics to highlight on-brand messaging. The marketing, organizational, and design possibilities are only limited by your team’s creativity.