How to Choose the Best Wrap for Your Company Vehicles

Transforming your company’s fleet into moving billboards, vehicle wraps are one of the best ways to circulate your brand. Advertisements on the vehicle’s exterior make thousands of impressions in a single drive down the freeway and offer something of interest for commuters in monotonous traffic. Companies that have invested in customizing their vehicles are seen as more professional and successful by the public eye. For these reasons and more, wrapping your fleet can be a rewarding and profitable undertaking.

Three Main Types

Like printed photographs, the two main types of finishes for vehicle wraps are glossy and matte. Glossy wraps are the most common vehicle wrap as they emulate the reflective surface of a painted car. Vehicles can be fully covered by glossy vinyl finish, or a simple logo can be added to the hood or side windows. Glossy vinyl is eye-catching and gives an older vehicle a newer appearance, similar to a fresh paint job.

Matte wraps have a less flashy finish. Matte vehicle wraps stand out because they are different. The matte finish appears more new age and accentuates the curves and design of the vehicle. If your company has invested in a sleek truck model, a matte finish is a fantastic way to make a brand impression while still allowing the vehicle’s elegance to speak for itself. If the printed design incorporates words, matte designs may be preferred because they can be easier to read from all angles or in bright sunlight.

If you are on the fence between a glossy and a matte finish, satin vehicle wraps are also an option. Satin wraps are somewhat reflective but not to the same extent as a glossy type. A satin finish does not limit the size or type of design that can be created.

Design Ideas

The most important part of wrapping your fleet is choosing an appropriate design. Depending on your company’s goals and the purpose of the vehicles, the most appropriate design can vary widely. Some of the more famous examples of effective designs range from simple logos to full body wraps.

1. Simple

FedEx displays an effective design. The shipping and delivery company has over 87,000 vehicles in their fleet, all proudly displaying the simple FedEx logo. Choosing an uncomplicated and effective design, FedEx made the brand recognizable across the country. Thanks to the custom vehicle wrap, the FedEx fleet serves as couriers for not just packages but brand circulation. The renowned arrow and spoon hidden in FedEx’s logo-centric design helps the fleet increase FedEx’s brand saturation.

In addition to your logo, you can still keep it simple with additional spot graphics that include your phone number, website, or other important contact information. Keep all your graphics in a unified color scheme that represents your brand.

2. Full Body

Many local, regional, and national brands choose to promote their products and/or services with full wraps. Covering the entirety of your vehicle allows you to make a bigger impact on the road, drawing in more attention and creating more awareness of your brand. 

Start with a bold color or fun pattern for the base that will cover your entire vehicle. Accompany your logo with crisp images that embody your brand or bold text that describes exactly what you offer and how you can benefit your audience. Don't forget to include your contact information, you'll want any interested drivers to be able to reach you!

3. Complex

Among the fleets of transportation trucks and trailers live the royalty of vehicle wrap designs. The options for advertisements are virtually endless with the large canvas of a trailer’s side, rear walls and cockpit. If your company sells or delivers food, larger-than-life portraits of treats or meals will make hungry road trip drivers salivate, sparking an emotional connection to your brand. Witty company slogans or puns are also great ways to catch attention and develop a positive association. Not using a large vehicle for brand advertisement is missing a significant opportunity.

Never Sacrifice Quality

The final aspect to consider with fleet vehicle graphics is the quality of the wrap applied. Some manufacturers may offer cheaper wraps, but vinyl that is not durable enough to withstand the rough road environment will soon degrade and weaken rather than enhancing your brand's image. UV damage, bubbling, and weak adhesives are all things to keep an eye on. Make sure you purchase your fleet vehicle graphics from a manufacturer with a good reputation like the team at Craftsmen Industries, Inc.

In a Wrap

Whether you own a single company vehicle or an entire fleet, vinyl wraps are a potent advertising and branding tool. Countless impressions and an increased brand image of unity and affluence are achievable by wrapping your fleet with the right design of quality vinyl adhesive. Matte, glossy or satin finishes are all worth considering depending on the type of vehicle and purpose of the wrap design. Well-designed wraps bring your brand directly in contact with potential customers rather than waiting for customers to come to you. On your next commute, notice effective vehicle wraps on the road. How could you transform your fleet?