Wrap Materials & Finishes

Wrap Finishes for 2025 | Built to Brand and Built to Last

Craftsmen Industries is a one-stop partner for mobile environments, from mobile clinics and food trucks to experiential marketing units and fleet vehicles. Wrap finishes are an extension of that mission. That's why our 2025 wrap catalog focuses on proven, premium-grade materials engineered for durability, visual consistency, and custom appeal.

We use advanced wrap films from industry leaders like 3M™, offering full-color print compatibility, weather resistance, and clean removability. Whether your goal is bold street presence or subtle professionalism, our curated finishes are matched to your project's goals, climate, and surface types.

Why the Right Finish Matters

A vehicle wrap does more than make a statement; it protects your investment, strengthens brand recognition, and withstands daily wear. But not all finishes are created equal.

• Gloss finishes pop with vibrant color and high visibility, perfect for promotional graphics and high-traffic areas.
• Matte finishes reduce glare and offer a sleek, modern appearance, preferred for fleets or professional service units.
• Textured and specialty films create tactile, eye-catching details that elevate your branding to something memorable.

Your choice of finish affects readability, UV resistance, surface adhesion, and even maintenance frequency. We work with you to ensure your selection supports your branding and operational goals from day one.

As one study notes, "Automotive coatings and the processes used to coat automobile surfaces exemplify the avant-garde of technologies that are capable of producing durable surfaces, exceeding customers' expectations of appearance, maximizing efficiency, and meeting environmental regulations."

Finish Options: What You'll Find in the 2025 Catalog

Choosing the right wrap finish is about more than looks; it's about how your vehicle performs visually in different lighting, environments, and use cases. 

Our 2025 catalog includes a complete lineup of finish options designed to elevate your brand's presence while standing up to real-world wear.

Matte Finishes

Matte wraps are a go-to for businesses that want a clean, refined appearance without the shine. These non-reflective finishes are excellent at reducing glare, which makes them ideal for vehicles that operate in sunny environments or need high legibility for text and logos. 

Matte films also have a practical advantage: they help mask surface imperfections like scratches or dings that can show through glossy wraps. Many fleet operators and service-based companies prefer Matte for its subtle, professional aesthetic and its ability to maintain visual consistency over time.

Gloss Finishes

If your goal is visibility and visual punch, gloss wraps are built to deliver. These finishes are known for their mirror-like shine and ability to make colors appear deeper and more saturated. That means logos pop, gradients glow, and images feel more dynamic on the move. 

Gloss finishes are also easier to clean than matte, making them a smart option for vehicles exposed to road grime, fingerprints, or regular washing. Whether you're outfitting a promotional van or want to make your fleet stand out, gloss is a tried-and-true solution for attention-grabbing branding.

Textured Films

Textured finishes offer something different, visual interest you can feel. Popular textures like carbon fiber, brushed aluminum, and leather grain create a premium, dimensional look that sets your vehicle apart from standard wraps. 

These are especially popular in specialty builds, luxury services, or industries where aesthetics are tied directly to brand perception. While some textures aren't printable and are best used in solid color applications, their impact lies in the material itself. When you're looking for something more than just color, something that says "custom", textured films are the way to go.

Specialty Films

For brands that want to stop traffic (literally and figuratively), specialty films offer maximum wow-factor. This category includes wraps with chrome-like shine, metallic flake, pearlescent glow, or holographic effects. 

These aren't just finishes, they're statements. Light-reactive and constantly shifting in tone depending on angle and environment, specialty films are made for high-impact campaigns, product launches, or VIP builds that need to be noticed. These films require expert application due to their complexity, but the result is unmistakable: a vehicle that turns heads and tells a story.

Additionally, Vehicle wraps do more than enhance appearance; they also serve as a protective barrier against environmental damage. 

According to a study published in the MATEC Web of Conferences (2023), "Wrapping vehicles with a special foil is not only a desire to stand out, change color, advertise your company or mark a special vehicle, but also a from of protecting the paint coating against the negative influence of external factors – e.g. UV radiation, acid rain, road pollution. It is therefore necessary to do it in a professional plant, which will guarantee that the appropriate selection of the applied film will fulfill its protective character. 

Selecting the Best Finish for Your Vehicle

Choosing the right film is a balance of form and function. Here are a few factors we help you evaluate:

• Surface type: Smooth vs. riveted panels, curves, or recessed areas
• Environment: Exposure to sun, snow, rain, or harsh cleaning
• Maintenance expectations: How often the vehicle will be washed or touched
• Design compatibility: Solid wraps, printed logos, or photographic images
• Application timeline: Temporary promotions vs. multi-year deployments

Selecting materials that can withstand long-term exposure to sunlight and harsh conditions is critical to vehicle wrap performance.

According to the study “Accelerated Test Method Development for Predicting the Service Life of Polymeric Materials” published on arXiv, “Photodegradation, driven primarily by ultraviolet (UV) radiation, is the primary cause of failure for organic paints and coatings, as well as many other products made from polymeric materials exposed to sunlight.

In-House Installation by Our Certified Professionals

A quality wrap starts with a quality application. At Craftsmen Industries, every install is handled in-house by certified wrap technicians with experience across industries. Our team follows strict prep and installation protocols to ensure adhesion, alignment, and a seamless result.

What you can expect:

• 3M™ Certified Installers and UASG/PDAA-recognized processes
• Controlled indoor installation bays for contamination-free application
• Expert edge sealing and post-heating to reduce lift and bubbling
• On-brand graphics layout and alignment with your specifications
• Timelines you can count on, whether one vehicle or an entire fleet

We apply wraps in our 127,000 sq. ft. facility, equipped for everything from trailer-sized builds to compact mobile kiosks.

Catalog Preview & Sample Ordering

Want to see the difference in finishes before choosing? Our 2025 Wrap Finishes Catalog is available to view digitally or as a mailed sample pack. You'll find:

• Swatches of matte, gloss, textured, and specialty films
• Film codes, thicknesses, and compatibility notes
• Comparison tools for color, brightness, and surface reflectivity
• Optional sample kits for physical evaluation
• Visual galleries of real-world wrap applications by finish

Contact our graphics team to request a catalog walkthrough or schedule a sample shipment.

Frequently Asked Questions

Do matte and gloss wraps offer the same print results?

Both finishes offer excellent printability, but gloss films enhance vibrancy due to their reflective surface. Matte wraps reduce glare and slightly mute colors, which can improve readability for text-heavy designs.

How long do wrap finishes last?

High-quality cast vinyl films last between 5 and 10 years, depending on environmental exposure, finish type, and maintenance.

What's the easiest wrap finish to maintain?

Gloss films are easiest to clean thanks to their smooth surface. Matte and textured films may need more frequent, gentle cleaning to prevent build-up and preserve appearance.

Can I install specialty films on complex curves?

Yes, but specialty films such as chrome or carbon fiber often require expert techniques, including additional heat, edge sealing, or compound curve management. Our team is trained to handle even the most complex applications.

How do I get started with a wrap order?

Simply reach out through our website or give us a call. We'll walk you through your finish options, recommend the best materials for your vehicle or campaign, and provide a detailed quote.

Why Craftsmen Industries Is Your Wrap Finishing Partner

Choosing a wrap material is just the start. Craftsmen Industries provides a full-scope wrap service that includes material selection, custom graphics, certified application, and lifetime support.

We're trusted by some of the country's most visible mobile brands because we offer:

• End-to-end design, print, and installation services
• In-house project management for faster delivery
• Premium-grade materials that look better, longer
• Scalable wrap solutions for fleets, one-offs, or specialty builds
• Support that extends far beyond the installation date

Ready to Select Your Wrap Finish?

Your brand deserves a finish that stands up to weather, wear, and attention. Whether you're updating a single service van or outfitting an entire fleet, we'll help you choose the right finish, matte, gloss, textured, or specialty that brings your design to life.

Contact Craftsmen Industries today to request your 2025 Wrap Catalog, order a finish sample pack, or speak with a project specialist. Let's build a wrap that performs as powerfully as it looks.