Mobile XR

Mobile XR Experiences | Always Immersive, Always Mobile

Craftsmen Industries combines in‑house engineering, premium XR hardware, and custom software for seamless AR, VR, and mixed‑reality activations on wheels. Enjoy fast deployment, simple cloud‑based content updates, and live analytics dashboards backed by 40 years of mobile fabrication and experiential marketing know‑how.

Why Your Brand Needs Mobile XR Experiences in 2025

Audiences are drawn to experiences that combine physical presence with digital immersion.

In 2025, immersive technology invites participation and leaves a lasting impression. As headset designs get lighter and 5G expands coverage, audiences expect hands‑on experiences wherever they travel. Mobile XR activations hold visitors three times longer than traditional exhibits and spark organic social media shares that extend your campaign's reach.

Common Experiential Marketing Challenges Brands Face

Understanding these challenges helps you plan more effectively and avoid costly mistakes.

High Logistics Costs and Delays

Shipping large rigs to multiple cities adds expense and complexity. Permits, labor, and transport challenges can derail tight schedules and inflate budgets.

Rigidity of Preloaded Content

Static demos prevent real‑time adjustments based on audience feedback or local trends. You lose relevance when content cannot evolve on the fly.

Lack of Actionable Data

Without live metrics, proving ROI is nearly impossible. Limited analytics hinder your ability to optimize future activations and link experiences to sales results.

Key Features of Craftsmen’s Mobile XR Solutions

Each feature is designed to maximize engagement and deliver measurable results.

AR Trailers for Live Product Overlays

Show animated product details and specifications layered over physical items on tablets or headsets to boost understanding and spark curiosity.

Enclosed VR Pods for Private Demos

Offer guests a distraction‑free virtual environment inside custom pods that deliver high‑fidelity training or storytelling experiences.

Mixed‑Reality Showrooms with Dynamic Displays

Combine projection mapping, holograms, and hands‑on exhibits in expandable trailer bays to create memorable, interactive experiences.

AI Virtual Hosts for Personalized Tours

Deploy intelligent digital guides that greet each visitor, adapt content based on behavior, and answer questions in real-time to maintain engagement.

Our Streamlined XR Integration and Deployment Process

We manage every phase in-house to keep your activation on time, on budget, and on brand.

1. Strategic Planning and Experience Design

We align with your campaign goals, define your audience, and shape an XR experience that delivers results.

2. In-House Engineering and Fabrication

Our team designs and builds your mobile unit from the ground up in our 127,000-square-foot facility.

3. XR Hardware Installation and Testing

We install headsets, displays, sensors, and AV systems, each calibrated and tested for performance and reliability.

4. Content Integration and Cloud Access

Easily upload and update content using our cloud-based system to keep messaging fresh at every stop.

5. On-Site Setup and Staff Training

We handle activation setup and train your team to operate hardware, manage content, and engage visitors.

6. Live Activation and Data Tracking

Monitor real-time engagement, lead data, and content performance through our analytics dashboard.

7. Post-Event Optimization

After your tour, we provide detailed insights and recommendations to help you improve future activations.

With everything handled under one roof, we keep your mobile XR experience streamlined, scalable, and built to perform.

Make a Statement With Custom Branding & Visual Options

Tailor every detail of your XR vehicle to match your brand identity and campaign goals.

Premium Exterior Wraps with High‑Resolution Graphics

Brand your XR vehicle with full‑coverage printed wraps that maintain exact color accuracy and resist wear and tear.

Themed Interior Packages with Custom Décor

Choose flooring, lighting scenes, and seating that immerse visitors in your brand world from the moment they step inside.

Tailored User Interfaces for Headsets and Tablets

Match your visual identity with custom UI themes, icons, and interactive menus that reinforce brand consistency.

Custom Audio Branding with Soundscapes

Create branded soundtracks, voice‑over narration, and audio cues that guide visitors through each XR scenario.

We Serve Thriving Industries With Our Mobile XR Experiences

These sectors have seen measurable success with mobile XR activations.

Consumer Electronics Roadshows

Let attendees try new devices in VR and AR to explore features and drive product excitement.

Automotive Brands Offering Virtual Test Drives

Simulate driving experiences in mixed reality to showcase safety features, design details, and performance.

Fashion and Retail Pop‑Ups with AR Try‑Ons

Give customers the chance to virtually sample clothing, accessories, and makeup via interactive displays.

Health and Wellness Tours with Guided VR Sessions

Host fitness classes or mindfulness experiences led by virtual instructors in a controlled mobile studio.

Corporate Training and Trade Shows

Deliver immersive safety simulations, compliance modules, and collaborative VR experiences across remote sites.

Why Craftsmen Industries Excels in Mobile XR

Discover why leading brands choose our mobile XR solutions.

Complete In‑House Expertise from Start to Finish

From design, engineering, fabrication, graphics, and technology integration, we handle every phase without outsourcing.

Fast Turnaround from Concept to Activation

Our streamlined process delivers prototype, build, and launch in as little as eight weeks to keep you ahead of trends.

Flexible Fleet Options for Any Campaign

Choose from bumper‑pull trailers, gooseneck chassis, or multi‑bay expandable units to suit your touring needs.

Proven Nationwide Tour Management

Our logistics team plans routes, secures permits, and schedules content updates for large‑scale, multi‑city campaigns.

Frequently Asked Questions About XR

What hardware powers these XR vehicles?

We integrate headsets such as Meta Quest Pro and HTC Vive Pro with custom PCs, audio systems, and high‑precision sensors.

How quickly can you deploy to a new market?

Standard units ship within five business days. Setup and certification are complete on-site within four hours of arrival.

Can content be updated during a tour?

Yes. Our cloud CMS lets you upload new assets, change messaging, and adjust interface elements up to minutes before activation.

How do you protect user data and privacy?

All data is encrypted in transit and at rest. We store information on GDPR‑compliant servers with strict access controls.

What timeline and investment should we expect?

Most projects take eight to twelve weeks from kickoff to launch. Starter packages begin at $75,000. Premium and enterprise options scale with added features.

How customizable are the XR trailers for different campaigns?

From the size and layout of the trailer to the branding, lighting, flooring, tech components, and user flow, every unit is fully customizable. We tailor the design to your specific campaign goals, audience needs, and brand identity.

Can Craftsmen help with logistics and touring support?

Yes. Our team can coordinate the entire tour, including permitting, routing, setup, teardown, and storage. We ensure your XR trailer arrives on time and performs consistently in every city.

What types of XR content can be displayed?

We support a wide range of XR content, including product demonstrations, 3D visualizations, branded games, training simulations, virtual walkthroughs, and more. Your content can be interactive, educational, or entertainment-focused.

Are Craftsmen’s facilities certified for quality management?

Yes. Craftsmen Industries is certified under AS9100D and ISO 9001:2015 standards. These certifications reflect consistent quality, reliable processes, and precision manufacturing across every mobile build.

Does Craftsmen offer certified print and wrap services?

Yes. Craftsmen is a G7 Master Printer and a certified installer for both 3M and Avery. This ensures color accuracy and professional-grade graphics on every vehicle and display.

How do you ensure safety and compliance during activations?

Craftsmen Industires follows strict safety and quality standards. Our vehicles are built to code and equipped with fire safety systems, certified electrical work, and secure networking to meet both operational and data security requirements.

Ready to Elevate Your Marketing with Mobile XR?

Turn heads the moment you roll in and keep attention long after doors open. Our custom XR vehicles let you showcase products in vivid virtual reality, spark conversations with engaging mixed‑reality moments, and collect live audience data to prove your ROI. 

Let’s discuss your goals, map out the perfect vehicle configuration, and deliver a proposal that fits your budget and timeline.