With signs and advertisements everywhere your customers go, it can be challenging for a company to know how to stand out from the crowd. If you are looking to make your business’s signage more memorable and attention-grabbing, dimensional signs may be the right choice.
Having the right signage is important for any company. Well-designed signs catch the eye, establish brand recognition, and get important information across. A unique sign can help give a small business more of an impact. Adding an exciting element such as 3D design or lettering can be a step above a traditional 2D sign.
What is a Dimensional Sign?
Dimensional, 3D, or three-dimensional signage adds another level to your signs and advertising. Whether indoor or outdoor, these are signs that have some dimensional component. Most dimensional signage will have raised lettering, but it can also include raised logos or other 3D graphic elements.
Frequently placed above storefronts, dimensional signage can be easier to read at a distance and incorporate backlighting. 3D signs can come in a range of styles, sizes, and designs. Depending on where the sign is to be displayed, the time duration it will need to be up, and the chosen design, there are a wide variety of materials a dimensional sign can be made from. For example, you could choose for your sign to be created from wood, PVC plastic, metal, acrylic or foam core.
Adding dimension can contribute a lot to the aesthetic and professional look of a company’s sign. Here are some good reasons to consider adding dimensional signage to your business’s marketing strategy.
1. Lighting and Effects
There are many unique effects that can be added to a dimensional sign that cannot be used on a 2D sign. Adding backlighting creates vivid shadows and depth in your design. Even without a backlight, if your sign has 3D lettering, some natural shadow effects will also occur.
Dimensional signage works well with any lighting situation, whether placed indoors or outdoors. Lighting your sign can be especially beneficial for businesses operating at night. One 3D lettering method, channel lettering, is a great option to use along with additional lighting. Channel lettering is where the letters of the sign are set individually. Well-lit channel lettering really stands out, and can greatly increase sign visibility for businesses such as bars and restaurants.
Signs for businesses are a vital tool to tell visitors to know who and where you are. You want your sign to be highly visible and able to be seen at a distance.
Adding backlighting or other lighting elements and effects can certainly increase sign visibility, but with 3D signage additional lighting isn’t always necessary. Dimensional signs allow your business name, messaging or logo to really stand out and be visible from many angles.
The type of material you make your sign from can also affect its visibility. Choosing a shiny metal, for example, will really catch the eye.
3. Design Flexibility
While there are many options of materials in dimensional sign design, there is a lot of versatility in other design areas as well. The sign size, fonts used, colors, style, and finish are all flexible.
Deciding which is best for your business will depend on various factors. It is important to consider where your signs will be placed, the type of business you’re advertising, and the messaging you wish to convey to customers before finalizing your design. Some dimensional signs can even come in multiple layers, set at different levels. This creative option can really help your sign to stand out.
4. A Unique Touch
Dimensional signs offer something different. Next to a traditional 2D sign, a 3D sign is really going to grab a customer’s attention. They are less common than other signs and will give your business an edge.
When making a big purchase like a storefront sign, the value for money and return on your investment are important. While a 3D sign can be more expensive than a 2D sign, dimensional signs provide more viewer impact, which means getting more out of your advertising budget. A unique dimensional sign will attract more attention and bring in more business.
Additionally, choosing a highly durable material will make sure that your sign lasts longer and is more cost-effective. A high-quality 3D sign made from aluminum, acrylic, or steel will have a very low cost for maintenance as well.
Adding dimensional elements can add a lot to a business’s sign. 3D design can create a look of professionalism and improve visibility as well as practicality. As they are custom designed based on needs and style, a 3D dimensional sign can be right for any business.