Building wraps lie on the grander side of the scale when it comes to print advertisements. Similar to billboard advertisements, building wraps make big impressions. Notably, building wraps outclass billboards in some areas. They are inherently cheaper because they are displayed on your property, and they help identify the location of your business. It is a big statement to print an image or message large enough to cover the side of a building. What should you print for your building?
Posting an event on your building with a custom wrap brings attention to your brand in a strategic way. Whether it is a release date of a new product or experience or the upcoming hot sale schedule, bringing attention to a specific date makes the reader plan your brand into their future.
Wraps displaying events encourage customers to return. Businesses need to install event wraps months before the event and renew the wrap after the date has passed to be effective. Staying up to date with what advertisements you are displaying helps your brand appear active and flourishing.
Sets up another point of contact
Drives impressions and encourages people to think ahead
Helps the company appear up-to-date, bold and active
Hamburgers the size of houses displaying full resolution detail of the mouthwatering meat patties, juicy tomato slices, and fresh lettuce leaves do not only live in dreams. Many of us have experiences with such imagery around food courts or on the exterior of fast-food restaurants. There is something powerful about zooming in on food that evokes a craving to taste the morsels pictured. New items on the menu are especially effective at drawing in customers, giving them an excuse to treat themselves. A natural backdrop or celebrity consuming the food in the building graphic can also boost your brand's appeal.
Draws attention from everyone
Inspires craving in potential customers
Displays the quality of your food item
3. Fashion & Human Connection
People attract people. Displaying fashionably dressed people on your custom building wrap is a sure way to catch attention and relate to niches in a population. A group of teenagers or an elderly couple holding hands might be exactly the kind of customers you hope to attract. Think of one of your favorite hobbies. Have you ever seen a building graphic displaying people doing that activity? How did it make you feel about the brand behind the poster?
The people in building graphics can be laughing, playing or posing. They can be sharing a drink, hiking in the mountains or dancing. Displaying how your brand celebrates and amplifies human happiness will appeal to observers.
Focuses on a target audience
Demonstrates current trend competence
Displays positive moments connected to your brand
Is your building or store another square block in a concrete jungle? If so, building wraps with themes such as mountains, sky, and greenery offer a natural escape for pedestrian eyes and stand out from the surroundings. Large eyesore walls are perfect for building graphics. People might resent the constant stream of advertisements, but nobody will complain about a grey concrete slab transformed into a beautiful vista. Viewers will automatically connect natural landscapes to a brand with conscientious environmental intentions.
Catches attention and inspires awe
Displays an environmentally friendly focus
Transforms eyesore spaces into curb appeal
The custom graphics on buildings do not need to be imagery. Onlookers can read large font statements and catchphrases pasted on the sidewall of a building from great distances. If your brand is associated with a motto, such as “Work for a Cause, Not for Applause,” a simple text graphic design may be the most effective. Mixing words on imagery can also assist your specific branding goals. A large, printed meme can bring a smile to pedestrians and those caught in traffic, associating your brand with positive emotions. Custom graphics are also a great place to display contact information such as phone numbers, addresses, or social media tags.
Simplifies and clear branding
Offers the potential for humor
Encourages public engagement
After settling on a design, it is always a good idea to include your logo on building wraps. It helps viewers associate the positive image or message with your brand. Even if a person doesn’t visit your store, your brand made an impression. Your logo will also help identify the building with your brand, giving potential customers a landmark to navigate towards. We also recommend including some sort of contact information, whether a website, phone number, or even a branded hashtag to encourage your audience to reach out and learn more about you.