Fleet graphics can turn your commercial vehicles into mobile advertisements. However, there are so many commercial printing companies to choose from. It's essential to do your research before deciding who to work with. Keep these guidelines in mind when choosing the right fleet graphics company for your project.
Types of Vehicle Fleet Graphics
1. Full Wraps
A full vehicle wrap will cover the entire vehicle. A full wrap is designed for a specific car or truck and will be printed to fit it exactly. Full wraps have plenty of real estate. They are perfect for displaying complex designs and important messaging. If you want your advertisement to make a significant impact, a full wrap is your best bet.
2. Partial Wraps
A partial vehicle wrap is ideal for simpler designs and communicating less information. A partial wrap will also be designed to fit a specific vehicle but not cover the entire car or truck. Partial graphic wraps include vinyl panels or decals.
3. Banner Systems
A banner system is a great way to be able to swap out graphics quickly if you want to change your message frequently. The device is mounted on the vehicle and the graphic banner can be switched out as often as you would like.
Choosing a Vehicle Fleet Graphics Company
1. Ask Detailed Questions
Do your due diligence, and don’t be afraid to ask questions. Does the fleet graphics company have in-house graphic designers to assist with design and layout? What kind of printer does the company use? Have they designed custom promotional vehicles for your industry? The more information you can collect about each company, the easier it will be to decide.
2. Look for Full-Service
While putting a vinyl sticker onto your vehicle might seem simple, installing a fleet wrap can be intricate and complicated. Not only does the vinyl graphic need to be printed, cut, and applied to the vehicle, but the car or truck will need to be cleaned, dried, and prepared. In order to minimize stress, hassle, and downtime for your vehicle, the easiest solution is to hire a full-service company that includes wrapping and installation.
3. Look Through a Portfolio
As with any design decision, you will want to look through an extensive portfolio of their work before you decide on the right fleet graphics company for your business. When checking out past projects, pay close attention to the printing quality, color quality, installation work, and graphic design showcased on each vehicle.
If the fleet graphics company has designed work in your specific industry before, ask for examples of those graphics. If the company has multiple on-staff designers, look through each of their designs. It would also be beneficial to see examples of the specific types of wraps you are interested in investing in and of wraps installed on the specific vehicles in your commercial fleet.
4. Check References
References are essential in any industry. Ask around to find companies with good word-of-mouth reputations. If word of mouth doesn’t pan out with results, many companies have reviews online that you can look through to find out about their policies, services, products, and customer relations. Once you narrow your search down and communicate with specific companies, you may even want to ask the company about past customer references. These references are especially beneficial if they’ve worked before in your industry.
5. Get a Transparent Cost Estimate
There’s nothing worse than being quoted a service price and then having the price double when it’s time to pay the bill. Be sure to get a clear, transparent quote and explanation for all products and services. The vehicle type or size, design changes, installation preparation, and materials used can all affect the price of the vehicle wrap printing and installation. Check to ensure that your quote is all-inclusive.
6. Check for a Satisfaction Guarantee
Get to know the company’s policies if something goes wrong before, during, or after installation. A reputable company will be able to provide you with support and solutions in a timely manner. Look out for any customer service guarantees or manufacturer warranties available before the work begins.
Custom promotional vehicles wrapped with graphic vinyl wraps work as moving billboards for your company and will be noticed by a large section of the local population. Whether you decide to go with a full vehicle wrap or smaller graphic decals, the reach for fleet signage is hard to beat.
If your company has decided to add commercial fleet graphics to the marketing plan, you may think that this means printing the company logo onto vinyl decals and attaching it to your commercial vehicles. However, there are many more decisions to be made and considerations to consider. Selecting the right fleet graphics company will take time to research, but when your mobile advertising fleet gets out on the street, all the time and effort will be worth it.