Advertising is one of the most significant challenges business owners face. It can be an arduous process identifying your target audience, determining the best way to reach them, and ensuring that you aren't spending too much on customer acquisition. Successful companies rely on cost-effective advertising to grow and maintain business.
Traditional television, radio, and print advertising can be expensive, especially when you examine the cost in relation to the number of potential customers you are reaching. Most ads run for a short time in front of a limited audience. Your cost per thousand impressions is likely to fall between $2 and $20. Unless your customer acquisition rate is high, the cost may exceed the returns. If you are spending too much money for too few customers, it may be time to consider fleet wraps. Fleet wraps take an existing asset—your vehicles—and make them powerful advertising workhorses.
What are fleet wraps?
Fleet wraps are large vinyl car wraps printed with unique information. These heavy duty, laminated wraps can cover an entire vehicle or just a portion with your company name, logo, along with other graphics. Made for advertising and branding purposes, fleet wraps unify the appearance of company vehicles and identify them with your company.
Your employees' vehicle as they pull up to a job site says a lot about the company they represent. Picture the difference between a pizza delivery vehicle with a temporary sign clipped to the roof over the back window and a white florist's van with the company name neatly printed next to a beautiful bouquet on the side. The florist is immediately identifiable as part of a company that values its public image and reputation. Customers are likely to recognize the vehicle the next time they see it and be reminded of positive past experiences.
2. Establish Brand Consistency
Branding your company requires creating a consistent image that consumers recognize regardless of the setting. Fleet graphics are an excellent way to support the branding that you are using on your website, social media, and other platforms.
Have you ever been driving down the highway and seen a fleet vehicle that reminded you of something you need? Perhaps, the pest control truck reminded you that you need to call someone about the ants in your kitchen. Or the plumbing truck reminded you of that leaky faucet. Seeing a recognizable logo on a fleet vehicle can instantly trigger people to recall other information associated with that company and brand. This type of repeated exposure to your business can lead to a greater conversion rate among consumers.
3. Indiscriminate Advertising
Fleet graphics work exceptionally well as advertising when they cover a lot of ground. For example, consider a bus that carries commuters between New York City and Washington DC each day. Thousands of people in two major cities and everywhere in between see that bus and any advertising on it.
Even if your fleet vehicles don’t cover a large area geographically, if they are crisscrossing a smaller area many times, they’re still maximizing exposure. As your employees drive around to make deliveries, perform repairs, or serve customers, they may traverse your service area several times, advertising your services wherever they go. The message on their vehicle reaches people of all different demographics, depending on the specific neighborhood or the time of day. You don't have to worry about where to find the right audience—chances are, with all of that ground covered, you’ll have reached your target.
While internet, television, and radio advertising may come at a set cost, you have control over how much you spend on fleet wraps. There is an option for companies of all sizes. You can design a wrap to cover the whole vehicle or just a portion of it. You can opt to adhere to the same style for a few years or change your wraps more frequently to reflect adjustments in products or promotional offers.
With the help of a professional, these vinyl wraps are easy to install and remove. They look better than magnets that can fade and discolor over time. They are more inexpensive and easier to change than a custom paint job as well. The vinyl layer can even protect the underlying paint from rock chips and UV damage.
Did you notice that bright green Lamborghini on the freeway? Of course, you did. When we are driving, our eyes are naturally drawn to anything out of the ordinary. In a sea of white trucks and silver sedans, fleet vehicles with eye-catching graphics are bound to attract attention. Even if it is just a quick glance, drivers on the road will take a second look to figure out what this unique vehicle is all about. In those few seconds, your logo, company, name, and slogan will be at the forefront of their minds. It is your chance to make a lasting impression.
Partnering With Professionals
Attempting vehicle wraps on your own could be a dreadful mistake that detracts from, rather than builds, your company's reputation. You may have great graphics, but the same visuals that work well on paper may look clumsy on your fleet vehicles. Working with a professional designer who can customize your vehicle wraps to the contours of your car or truck is imperative.
The fleet graphics team at Craftsmen Industries, Inc. is certified by the Professional Decal Applicators Association (PDAA) and United Application Standards Group (UASG). They are skilled in the proper application and removal of fleet graphics and pride themselves on getting the job done without interrupting your day-to-day operations. Regardless of your location, Craftsmen Industries, Inc. can assist in designing, removing, and installing fleet graphics to help advertise your products and services.
Watch for our next blogs with tips for designing attention-getting fleet graphics.