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Aquafresh Visitors Freshen Up in Brushing Stations |
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Volume 1, Edition 4 |
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Craftsmen Industries ● 3101 Elm Point Industrial Drive ● St. Charles, MO 63301 ● (636) 940-8400 |
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emg3, a full service event marketing agency, contacted Craftsmen Industries with a project for their client, Aquafresh. emg3 designed a six-station brushing trailer ideal for traveling to various events and encouraging visitors to try Aquafresh toothpaste.
Craftsmen custom-built exterior sink stations into the 20-foot bumper pull trailer. Each custom brushing station consisted of a modern vessel-style sink, paper towel dispenser, side-chute trash can and custom bathroom fixtures. The brushing stations were separated by concession doors used as privacy dividers. |
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The trailer was equipped with a fully operable plumbing system that allows an average of 500 brushes a day and plenty of fresh water to endure several days at an event. The water faucets at each station are controlled by timers programmed to automatically shut off after 5 seconds, allowing the water usage to be monitored. Craftsmen printed and applied custom graphics to both the exterior and interior of the trailer and on a 20-foot by 3-foot rooftop double-sided envelope banner.
The rear of the trailer, known as the “Gesturetek area,” houses an interactive 50-inch mounted plasma screen. This area is designed for tour visitors to approach the plasma screen with a two-foot toothbrush and brush the teeth projected on the plasma screen. The brushing motion of the toothbrush is detected by a camera positioned above the screen and as a result bubbles appear on the screen. The faster you brush, the more bubbles appear on the screen. Lexan® was applied to the surface of the plasma screen to withstand the scratching of the toothbrush bristles.
Aquafresh began the tour at their first stop in Washington DC for a BBQ contest, which is an ideal spot for a tooth brushing trailer! |
