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Axe Cleans Up on the Set of The World’s Dirtiest Film |
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Volume 1, Edition 3 |
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Craftsmen Industries completed a four piece display for the launch of AXE Presents The World’s Dirtiest Film. GMR Marketing approached Craftsmen Industries with the creative and conceptual idea for their client, AXE Shower/Unilever. The purpose of the tour was to allow consumers to literally get colorfully dirty and ultimately clean with AXE Shower Gel. Craftsmen managed to bring GMR’s concept to life in six short weeks.
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Craftsmen Industries ● 3101 Elm Point Industrial Drive ● St. Charles, MO 63301 ● (636) 940-8400 |
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The second component, a 14 ft. Human Sundae was built using foam/urethane. The sundae was transported on a tilt trailer from destination to destination. Visitors used stairs to access the inside of the banana boat, while colorful toppings dropped from eight overhead dispensers.
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The first component, Dirty Roll, was a 53-foot drop frame, platform trailer that resembled rolling hills. An extension was used to widen the trailer. A shortened frame trailer was set up directly next to the Dirty Roll providing a platform for visitors to view the roll downhill on top of liquefied mash potatoes. Craftsmen built a pumping system in the trailer to pump sludge from the bottom pit of the hills back up to the top. |
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The third component, Artsy Fartsy, was constructed using Plexiglas® panels and aluminum. As paint was dispensed, visitors created abstract paintings on the blank canvas with parts of their body.
The final component was a 40 ft. gooseneck, Plexiglas® body trailer completely transformed into a shower. Craftsmen Industries built a complete portable plumbing system for this unit, the only requirement for each location is water. |
