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Phone Home |
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Volume 1, Edition 1 |
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An urban theme with a retro twist is what Craftsmen created for Gold N Fish Marketing and their client Boost Mobile. They were promoting their unlimited service plan, and they needed it done quickly.
In only two weeks Craftsmen transformed phone booths into edgy, interactive promotional tools, complete with a digital clock/timer mounted to the top.
The successful promotion challenged consumers to use the phone booth for one hour. Those who talked for an hour won $100, those not reaching the one hour threshold were still rewarded with $1 for every minute that they talked. The promotion was a smash. |
