Ford Experience Tour grabs attention with a Pod Display
Xperience Communications conceptualized a Pod display to accomplish objectives outlined by Ford Division’s “Ford Experience Tour.” Their objectives are:
1. To intercept and engage current and potential customers at a variety of events across the United States
2. To provide these engaged consumers with a positive brand and product experience
3. To capture consumer contact information and increase brand awareness
WIth these objectives in mind, Xperience approached Craftsmen to create a Pod display with a welcoming, open layout. In only twelve weeks, Craftsmen built a custom four-sided Pod that unfolds into a showroom display to promote Ford brand. The Ford Experience Tour traveled to 17 lifestyle events (farming shows, football games, state fairs, automotive and cultural events) so transportation and functionality factored into their decision for the Pod.
When
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arriving to each destination, the 28-foot trailer begins the unfolding process, which requires minimal labor. The trailer tilts upward and mechanically slides off of the trailer onto the ground. Once in place, the POD is 36-feet long and 24-feet wide, occupying over 850 square feet of display space. The promotional vehicle was driven onto the hydraulic stage from the side ramps, while other Ford vehicles were symmetrically parked outside of the Pod.
The stage remained covered by Ford-branded canopies and a stage extending 8-feet on each side. Ford signage is displayed throughout the POD, including wrapping the exterior of the control room, signs on the top of the POD and a banner system on each corner. The interior of the POD is left uncluttered, leaving the focus on the Ford vehicles and the experience of the tour.
The results of the tour were outstanding, producing over 16,800 handraisers.
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The open layout of the Ford Pod allows visitors to easily enter and exit the display.
The Ford Pod occupies over 850 square feet.
Ford vehicles were onsite for visitors to witness the Ford experience.
The exterior of the Pod had Ford branded graphics applied.
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